Module 5 is intended to enable you to:
1. Define marketing and explain the role of marketing in economic development.2. Discuss the theory of markets.
3. Describe the main characteristics of marketing systems for their basic elements, functions, agents, enterprises and channels.
4. Explain specific features of livestock marketing as compared with crop marketing.
5. Discuss some important methods of evaluating marketing systems.
6. Differentiate between direct and facilitating roles of governments in improving markets.
7. Describe three types of indirect government interventions for market improvements.
8. Describe how an effective marketing system contributes to the national objectives of a country.
