Low-Cost Fish Retailing Equipment and Facilities in Large Urban Areas of Southeast Asia

ISSN 0429-9345
FAO
FISHERIES
TECHNICAL
PAPER
405

Food and Agriculture
Organization
of the United Nations

Rome, 2001

Table of Contents

by
A.F. Medina Pizzali
Consultant
Fish Utilization and Marketing Service
Fishery Industries Division
FAO Fisheries Department

Reprinted 2002

The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries

ISBN 92-5-104653-0

All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100 Rome, Italy or by e-mail to [email protected]

© FAO 2001

Table of Contents

ABSTRACT

PREPARATION OF THIS DOCUMENT

1. INTRODUCTION

1.1 Scope and Purpose of the Paper
1.2 Products Covered
1.3 Methodology

1.3.1 Primary and Secondary Data Collection

2. CASE STUDY: METRO MANILA

2.1 Introduction
2.2 Fish Distribution Channels
2.3 Metro Manila’s Retail Fish Market
2.4 Street Food Hawkers in Metro Manila

2.4.1 Examples of Street Market Outlets in Metro Manila

2.5 Improved Equipment and Technologies for Street Seafood Vending

2.5.1 Improved Pushcart for Retailing Fish/Squid Balls and Native Fish Sausage

2.5.1.1 Operation of the Improved Pushcart

3. CASE STUDY: KUALA LUMPUR

3.1 Introduction
3.2 Fish Distribution Channels
3.3 Kuala Lumpur’s Retail Fish Market Sector
3.4 Street Food Hawkers in Kuala Lumpur

3.4.1 Typical Street Food Markets in Kuala Lumpur

3.5 Improved Equipment for Street Seafood Vending

3.5.1 “Fish on Wheels” Marketing Scheme
3.5.2 “Pasar Tani” (Farmers’ Market) Scheme

4. CASE STUDY: SINGAPORE

4.1 Introduction
4.2 Fish Distribution Channels
4.3 Singapore’s Retail Fish Market
4.4 Street Food Hawkers in Singapore
4.5 Live Fish Marketing and Basic Equipment

4.5.1 Vivier Boats
4.5.2 Vivier Trucks
4.5.3 Retail Outlets for Live Fish and Shellfish

4.6 Consumer Promotion Tools for Retailing Surimi-based Products
4.7 Training Activities for Seafood Retailers
4.8 Food Retail Inspection Services

5. CASE STUDY: BANGKOK

5.1 Introduction
5.2 Fish Distribution Channels
5.3 Bangkok’s Retail Fish Market
5.4 Live Fish Marketing and Basic Equipment

5.4.1 Vivier Trucks
5.4.2 Retail Outlets for Live Fish and Shellfish

5.5 Street Food Hawkers in Bangkok

5.5.1 Examples of Street Food Market Outlets in Bangkok

5.5.1.1 Phrannok Street Seafood Market
5.5.1.2 Street Wholesale Market for Live Freshwater Fish

6. CONCLUSIONS AND RECOMMENDATIONS

7. REFERENCES

BACK COVER