The challenge is both to produce more fruit and vegetables, and to do it sustainably. A sustainable horticultural production system with an ecosystem approach is necessary to cope with an increasingly degraded environment and uncertainties resulting from climate change, while taking into consideration social, political, economic and environmental impacts.
The main purpose is to support the transition from subsistence farming to income-generating agriculture by adding value to products to achieve greater returns for producers, while catalyzing public-private linkages between producers, processors, supply chain actors and government support and regulatory mechanisms.