The "La Aurora" farm is located 400 km southeast of Buenos Aires, within an area dedicated to mixed agricultural and livestock production. The combined effect of an increased use of agro-chemicals and the area under monocrops was the endangerment or the region's natural resources.

From 1997, La Aurora started to use an agroecological approach in order to meet the objectives set by the producer: improving the productive and economic stability, reducing the amount of inputs used to decrease the costs, avoiding the use and handling of toxic substances y keeping the land in a state as good or better than they were received from his parents.

By applying agroecological practices, the farm was able to stabilize and maintain the production of its main crop (wheat) and of beef meat so that the activity is economicall viable. At the same time, the replacement of inputs with agroecological processes allowed the reduction of costs and the improvement of margins.