FAO Regional Office for Latin America and the Caribbean

Gouyave Friday Fish Festival

History and location of the experience

The festival was founded in 2005 by Dr George Vincent, and is held every Friday, except Good Friday, in the city of Gouyave, which is located in the continental western part of Grenada. Gouyave is the largest city and capital of the parish of San Juan with a population of 8 000. The city is recognized for being the fishing capital of Grenada, and thus also as "the city that never sleeps".

Most of the population of Gouyave is employed in the fishing and agriculture, as well as the textile sector. Despite being considered a rural area, there are many different types of businesses in the city, such as beauty salons, clothing stores, banks and pharmacies, among others.

The population of Gouyave is divided into different organizations, including the Gouyave Improvement Committee (GIC), the Gouyave Sailing Committee (GSC), the San Juan Social and Cultural Organization (SSCO), and the San Juan Fishermen's Association (SJFA), which, together with a representative of the Granada police, make up the committee that manages the festival.

What does it offer?

What does it offer?

The festival is characterized as a street party with a wide variety of dishes and foods available. It is also possible to enjoy live music, traditional dances, storytelling, and other artistic events. Due to the nature of the festival, it is included in the itineraries of numerous local tour operators.

The festival has an out-dated Facebook page, and there are no other social networks or web pages where information about this activity can be found. However, the popularity of the event has been increasing mainly thanks to word of mouth, and also through the comments it has received on Tripadvisor. Another tool used to promote the festival is the coverage provided by different media outlets.

Location

Diamond chocolate factory

History and location of the experience

The Diamond chocolate factory is located in Saint Mark, which is the smallest parish in Grenada. There are approximately 4 000 inhabitants, who are mainly engaged in agriculture and fishing. However, there are different services available in the community, such as shops, bars and restaurants, among others.

The factory was founded in March 2014, through a partnership formed by the Grenada Cocoa Association, the government of Grenada, the United States Agency for International Development (USAID), and L.A. Burdick Chocolates. The experience has 25 members, both women and men, with the number varying according to the different periods of the year.

What does it offer?

What does it offer?

Visitors to the factory can tour the fields to appreciate cocoa in its natural state and see the cultivation process. Later, they are taken to the factory to observe the chocolate production process. Once the tour is complete, tourists can go to the gift store to buy chocolate and other cocoa products. There are also outdoor spaces to rest and relax.

The factory's website, jouvaychocolate.com, provides photos of the experience, and information about the products and services offered, as well as the possibility of direct purchases. This is the main promotional tool, since there is no official presence on social networks. WhatsApp is mainly used for internal communication between the members of the factory.

Location

Concord Falls

History and location of the experience

The falls are located in the Concord Valley in the parish of San Juan. Although this is a public nature site, the falls are located on land belonging to the Forrester family, which directs operations within the area, both in terms of access to the falls and the souvenir shop. Recently, another family residing in the community opened a store and a new access point to this natural attraction. There are different access routes to the falls, which include hiking from other nearby nature sites, a walking trail from the main street of Concord, or arriving by car.

What does it offer?

What does it offer?

In addition to visiting the waterfalls, tourists will find a souvenir shop at each access point where it is possible to purchase local spices, herbs, artwork, soft drinks, and other products. In addition, agreements have been established with tour operators, which offer a welcome drink at the falls.

Everything related to the promotion of the experience depends directly on the Grenada tourism authorities and not on the people in the community. For more information about Concord Falls, visit the website puregrenada.com/attractions/concord-waterfalls.

Location


Diagnosis and digital priorities of rural tourism experiences in Grenada