FAO Regional Office for Latin America and the Caribbean

Canchayllo Community Rural Tourism Association

History and location of the experience

This association is located in the district of Canchayllo, which is part of the province of Jauja, which in turn is under the administration of the regional government of Junín. About 180 families live in this area, with their members mainly engaged in agriculture, trout farming, animal and merchandise trade, and tourism. The Rural Tourism Association has 42 members from the local area, including 30 women and 12 men.

What does it offer?

What does it offer?

The experience offers local guides who take tourists to the natural attractions of the area, one of the most impressive being the Nor Yauyos-Cochas Landscape Reserve. There is also trekking in the Shutio Canyon and visits to the Pachacacayo ranch of the SAIS Túpac Aamaru livestock company. In addition, the association offers accommodation and food services, and the sale of handicrafts produced by members.

The association does not use social networks for its promotion, but there is a WhatsApp group for internal communication between members. Most community participants, both young and old, use smartphones, but only a few are familiar with apps and social media.

Location

  

Fundo Magdalena

History and location of the experience

The Fundo Magdalena is a new tourism enterprise, located in the district of San Luis de Shuaro, which is in the Chanchamayo province in the department of Junín. There are three partners who run the business, including two women. The farm has the support of ten people from the Centro Unión Palomar community, who participate in the coffee production activity.

What does it offer?

What does it offer?

The enterprise is focused on experiential tourism, particularly in the areas of coffee cultivation and harvesting. In addition to the activities on the farm, tourists can visit the El Encanto waterfall and the Los Pinos lookout. For those who wish to stay, the farm also offers accommodation.

The members of the association are between 35 and 40 years old, and use smartphones in their daily activities. Although members are still in the process of learning how to use apps and social networks, they use Facebook and Instagram to promote their business.

To see photos of the experience, and learn more about its services and products, see the Fundo Magdalena Facebook account.

Location

  

La Chacra D´dago

History and location of the experience

This experience of rural tourism and experiential biodynamic agriculture is located in the district of San Luis de Shuaro, which is in Chanchamayo province in the department of Junín. La Chacra D'dago is comprised of 30 workers, who participate in both productive and tourist activities, including 18 men and 12 women.

What does it offer?

What does it offer?

In addition to the lodging service, a full tour of the farm is offered, during which visitors can learn about livestock management, see small animals and visit the coffee processing plant, where they have the opportunity to taste the coffee produced on the farm. An excursion is also available to the La Virgen waterfall, which is located on the farm.

Community members mostly use smartphones, and are still in the process of learning how to use apps and social networks. Even so, the experience uses digital resources both in the promotion of the business and management of payments. In terms of promotion, the Chacra has Facebook and Instagram accounts, as well as a web page with information and photos of the services and products. Regarding payments management, tourists can pay by cash, PayPal, yape or direct bank transfer.

To learn more about the experience, see the DDAGO Facebook account, Chacra_D’dago on Instagram, or the website www.ddago.com.

More

  

Fundo San Vicente

History and location of the experience

Fundo San Vicente is an experiential tourism experience that is linked to the indigenous community of Alto Incariado, and is located in the district of Perené, which is in Chanchamayo province in the department of Junín. The participants include three customer service staff, and 20 coffee producers belonging to the indigenous community.

What does it offer?

What does it offer?

The experiential tourism experience Fundo San Vicente offers a service that involves the entire value chain of the coffee industry, from farm production, grinding and processing, to specialty coffee shops. Tourists can also learn about the farm's special coffee production systems in harmony with the environment.

Most of the members who are part of the experience have mobile phones and are familiar with the use of apps and social networks. It is due to this knowledge that Fundo San Vicente is present on Facebook and Instagram, and uses WhatsApp for internal communication.

Location

 

Fundo Gallardo

History and location of the experience

The Gallardo farm is an experience linked to agrotourism and agroforestry, located in the Pichinaki district, which is one of the six districts that make up the province of Chanchamayo, in the department of Junín. The farm has five partners – three men and two women – from the community, which is made up of only seven people (four men and three women). The members of the community work in coffee production, fish farming and beekeeping.

The members, who are between 30 and 45 years old, have knowledge in the use of smartphones.

What does it offer?

What does it offer?

The services offered by the farm include agrotourism and agroforestry, sustainable practices, visits to the Rio Autiki suspension bridge and natural forests, as well as camping and food services. As part of the tour, it is possible to participate in activities related to coffee production, reforestation, fish farming, beekeeping, banana production, and raising guinea pigs and chickens.

Location


Diagnóstico de Experiencias de Turismo Rural y Digitalización en las comunidades Valle de Mantaro, Chanchamayo y Maynas