FAO Regional Office for Latin America and the Caribbean

Farm Tours in Saint Mary parish

History and location of the experience

The experience is located in the parish of Saint Mary, which is on the northeast coast of Saint Kitts, and is a primarily agricultural town. The experience was launched in 2019, with the initial support of the Ministry of Tourism. In addition, as part of a collaborative effort by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Biosphere Committee, a series of farm tours were organized, which included fruit picking, a gastronomic experience, as well as several educational tours and training sessions.

The participants of the experience belong to the family farm, NGOs, the local community, the Ministry of Tourism, tour operators and taxi operators, among other organizations.

What does it offer?

What does it offer?

The farm has a diverse range of products and services, such as fruit harvesting, in which tourists can take home what they harvest; the gastronomic experience, where tourists enjoy a meal prepared with ingredients collected from the farm; educational tours related to beekeeping, and heritage trails near the farm.

In terms of promoting the farm's products and services, the main digital tools used are the social networks Facebook and Instagram. However, community members consider that a website would be a useful tool, as it would allow them to better promote their business, and more effectively manage reservations and contact interested tourists. Community members have access to smartphones as well as computers, although some of these devices do not have enough internal memory to play and store videos, images, or other items useful for business promotion.

Location

  

Jessups seafood festival and Cades fruit orchard tour

History and location of the experience

Both activities take place at St. Thomas parish. The seafood festival began in 2014 with the goal of promoting community pride in terms of its close relationship with fishing. The festival was founded by the Jessups community, which is responsible for the experience, and is an annual event that takes place in May.

Meanwhile, the fruit orchard tour began in 2021 with the purpose of involving the local community and tourists in outdoor educational activities, including the possibility of picking and tasting different fruits. The tour was created by the administration of Nevis Island, with the Ministry of Agriculture being the agency in charge of the experience.

What does it offer?

What does it offer?

The festival offers seafood prepared with vegetables, as well as drinks. The seafood comes from the fishermen in the local community, while the vegetables are donated by the participants.

For its part, the orchard tour offers visitors an opportunity to enjoy different fruits harvested from the orchard, as well as specially prepared fruit smoothies.

The members who are part of the seafood festival have basic knowledge in terms of digitization. However, in order to promote the business, digital advertising is developed and shared through the organization's media channels, as well as social networks. Members of the group use WhatsApp for internal communication. In addition, the Ministry of Social Development and the Ministry of Tourism help to publicize the festival.

For its part, the orchard tour uses digital platforms, which are maintained by the Ministry of Agriculture and the Nevis authorities. In addition, this experience has an email for inquiries and reservations, and an electronic payment method is proposed to facilitate transactions.

Location

  

Basseterre fisheries complex

History and location of the experience

The fishing complex is located in the community of Newtown, and was built thanks to an aid package from the Japanese government. In 2016, a new project was launched to improve the equipment and machinery, which resulted in modern facilities that facilitate the commercialization of fishery products. In the last few years, the complex has developed a series of small businesses related to the sale and preparation of fish and shellfish, as well as diving tours in nearby locations.

The participants in this experience are the Ministry of Agriculture and Marine Resources, fishermen, small business owners, fishermen's cooperatives, fish processors, and food vendors.

What does it offer?

What does it offer?

The experience is directly linked to fishermen and offers fresh seafood and fish to individuals, supermarkets and other businesses that prepare dishes with these seafood products. The atmosphere of the place is festive, and it has music and drinks for sale. In addition to the restaurants that are in the area, it is possible to eat grilled fish and other seafood cooked by street vendors, who have different ways of preparing the dishes.

In terms of promotion, the different businesses use Facebook to publicize their products and services, while the restaurants have websites. The complex also has an email address for questions and concerns: [email protected].

The experience has Internet service, which is used for the security system, and by the complex's main office for issues related to business management and staff activities. The manager uses WhatsApp to share information about the products available in the complex, which allows constant communication between members.

Location

  

Basseterre Public Market and Agri Night Market

History and location of the experience

The Basseterre Public Market is a historic space in the city of Basseterre, and has been serving the needs of farmers, fishermen, agro-processors, and butchers since its construction in 1930. The market is managed by the Ministry of Agriculture and Marine Resources, which has been part of the process of rebuilding the market infrastructure. These changes also seek to incorporate local artwork that represents agriculture, fishing and the products of the area.

One of the activities of the market that is important within the community is the Agri Night Market, which began in 2020. The night market events are held once a quarter and always bring a positive response from the public, with attendance that includes members of the local government. The event is also sponsored by the governor general of the federation.

What does it offer?

What does it offer?

The market's offering is varied, but it is specialized in the sale of fresh fruit and vegetables, agro products, confectionery, and traditional dishes. The product offering is similar in the Agri Night Market, but the services are extended to help farmers and fishermen increase their sales.

The Ministry of Agriculture is in charge of the digitization of the experience, which uses social media platforms, mainly Facebook and Instagram. These digital resources are used to encourage people to participate in the Agri Night Market, as well as to share videos and images of the events that take place in the market. Business members mostly use smartphones, with WhatsApp used for internal communication, as well as to promote products and send promotional videos to their contacts.

Ubicación


Diagnosis and digital priorities of rural tourism experiences in Saint Kitts and Nevis