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Digital agriculture report: Rural e-commerce development experience from China










FAO and ZJU. 2021. Digital agriculture report: Rural e-commerce development experience from ChinaRome




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    Project
    Poverty Alleviation through E-Commerce Oriented Contract Farming in Anhui Province - TCP/CPR/3704 2022
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    Agriculture plays a fundamental role in the economic development of the Anhui province of China A strategic agricultural sector for economic growth is e commerce In recent years, China has placed significant emphasis on the development of this area in order to allow for agricultural products to be sold directly online In fact, the Anhui province released the Action Plan on Improving Rural E commerce in 2018 with the aim of encouraging e commerce platforms, cooperatives, production bases, enterprises and farmers to form improved connections with each other, building synergies for value addition and a more inclusive food value chain That said, a few challenges persist, such as linking value chains together in a desirable manner, and building targeted connections between a certain group of small scale farmers and consumers Additionally, poor smallholder farmers on the supply side of the value chain do not have standard production technology to produce agricultural products that can meet commercial demands for quality, and they lack both the knowledge and skills required for accessing e commerce platforms On the demand side, consumers are increasingly concerned with the quality and safety of agricultural produce.
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    Policy brief
    Evolution of food e-commerce during the COVID-19 pandemic 2023
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    This investment brief, prepared by FAO and commissioned by the European Bank for Reconstruction and Development (EBRD) hones in on the rapid of surge of food e-commerce and in particular, how the COVID-19 pandemic has fueled this growth. It analyses the overall evolution of e-commerce globally and with a specific focus on EBRD area of intervention based on eight city case studies (Belgrade, Casablanca, Istanbul, London, Paris, Rome, Tashkent and Tbilisi). It makes particular reference to the market for fresh fruit and vegetables (FFV), differentiating between the modern and traditional retail sectors in mature and transitional food economies. The brief provides policy recommendations and identifies strategies and key areas of investment that are required for the sustainable development of FFV e-commerce. Governments, particularly urban authorities, must develop and promote a conducive institutional, regulatory and business environment to maximize e-commerce opportunities, while reducing its negative impacts on the urban traditional retail sector and minimizing effects such as traffic congestion and the emission of greenhouse gases (GHG). The brief also calls on retailers to upgrade their business models for e-commerce, reorganize supply chains and establish efficient and environmentally sustainable systems for the delivery of FFV products. This brief urges concentrated and coordinated efforts by the public and private sectors alike, to support the sustainable and efficient development of food e-commerce to improve the resiliency of urban food distribution systems.
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    Book (stand-alone)
    Development of an e-commerce platform (D2C) for small and medium-sized farmers and returned migrants agri-entrepreneurs
    Feasibility study. Roadmap recommendations
    2022
    The feasibility study looks into the e-commerce ecosystem for agricultural products (D2C model) and examines the feasibility of developing a dedicated e-commerce platform for Moldovan farmers, including returning migrants engaged in agri-business. It also focusses on identifying the opportunities, optimal scenarios and interventions, as well as the premises needed to either launch a new e-commerce platform, or develop and upscale an existent one.

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