Mobile marketplace digitises East Africa’s agriculture


Mobile marketplace digitises East Africa’s agriculture

THOUSANDS of smallholder farmers in the region are set to benefit from a digital platform connecting them to agents, buyers and banks in East Africa.
Launched by Mastercard, 2KUZE, as the platform is known, is the latest offering in the region hailed as the cradle of African technology innovation. The agricultural technology app was developed at Mastercard's Nairobi Labs for Financial Inclusion with the support of the Gates Foundation.

2KUZE’s primary value proposition is connecting farmers, agents, and buyers on a digital platform toward greater pricing transparency and more effective distribution.

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MasterCard is not new in investing in agriculture and quest to end hunger, read about FAO and MasterCard partnership here

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