As the world marks World Radio Day 2025 on 13 February under the theme Radio and Climate Change, it is worth reflecting on the fundamental role of radio in rural communication. Climate change is one of the greatest challenges of our time, disrupting food systems, natural resources, livelihoods and economies, particularly in rural areas. Farmers, fisherfolks, and pastoralists are on the front lines of these changes, needing timely and relevant information to adapt.