Local Cofradías (Fishermen’s associations) involving more than 500 Galician fishermen and shellfish producers teamed up to develop a pilot online sales platform. The platform aims to diversify the customer base, add value to local Galician seafood and shorten the distribution chain of local fisheries products. Facing an economic crisis hitting their existing customer base, local Galician Cofradías, individual fishermen, shellfish and barnacle pickers needed to find new consumers and retailers for their products. Together, they approached the Costa da Morte FLAG to develop an online sales platform to sell their local seafood outside their traditional customer circles. This “shop window” of local Galician seafood helps them connect with a new range of customers all across Spain, looking for fresh, traceable products coming right from the boat of a fisherman. Customers (individuals or professionals such as restaurants) place their orders by phone or on-line at a price which represents the maximum price they agree to pay for the product. The platform groups the orders and commissions one of the participating Cofradía to buy back some of its fishermen’s catch within the limit of the maximum price agreed. Shipment is then handled by the sales platform. Thanks to the involvement of Cofradías, Loestamospescando. com provides its customers with a “buyer’s seat” at the auction, ensuring a fair price to the fishermen, while enabling customers to cut out the middleman and shorten the distance separating them from the freshest local seafood.