In December 2024, a leading-edge study by WorldFish and partners began uncovering how gender dynamics influence fish loss and waste in fisheries value chains.  Researchers launched the study in Mombasa, Kenya, bringing together global and local institutions to address an often-overlooked challenge in fisheries—fish loss and waste (FLW). At the same time, they explored the intertwined issues of gender inequalities and for the first time, this research combines two innovative methodologies: Gendered Value Chain Analysis (GVCA) and FLW assessment. This novel approach recognizes that gender norms and dynamics profoundly influence every aspect of the fisheries value chain, including how and why fish loss and waste occur.