Pakistan is the fifth largest sugarcane producer in the world with an annual production of 81 million tonnes sown on an area of 1,040 thousand hectares. Small-scale farmers account for around 64 percent of sugarcane cultivation but they face multiple challenges including the high cost of inputs, water scarcity, non-availability of high-yielding varieties, diseases, pests, weeds infestation, and marketing issues. Using brokers to sell harvests to millers often prevents farmers from getting a fair price and can even lead to delays in payments. As a result, Pakistan has low sugarcane productivity (yield per hectare) compared to the global average, 46 tonnes compared to the global average of 60 tonnes, and lower recovery of sugar from the cane, compared to major cane-growing countries.