COPA stores: a network of direct sales Frubaça Cooperative
Frubaça is a fruit growers cooperative, situated in the municipality of Alcobaça, with activity from 1992, currently having 25 members.
The main objective is to enhance the production of apples, pears and peaches, through a strategy involving product quality and innovation by adopting practices that ensure consumer and environment protection and creating close relationships with the consumer.
The project proposes a strategy, to create a fruit growers' cooperative - Frubaça based on quality and product innovation and diversification of marketing channels, with a focus on direct sales to the consumer, by creating a network of own markets - COPA, aiming to sell Frubaça associates products.
Organización: Frubaça Cooperative
Año: 2013
País(es): Portugal
Tipo: Proyecto
Texto completo disponible en: http://www.rederural.pt/index.php/en/relevant-projects
Idioma utilizado para los contenidos: Portuguese