Knowledge exchange has been achieved by allowing people to meet in several hundred forums. Major conferences and seminars have acted as meeting points for advisors, experts and decision makers, enabling vivid discussions on all dimensions of nutrients. Small-scale farmer-to-farmer meetings have also been important in enabling more detailed discussions about specific solutions and future plans on each farm. In addition, journalists have taken part in Baltic Deal pilot events and study tours. In total, more than 5000 people have participated to learn and discuss, 2500 of who are farmers. The result: new insights and knowledge crucial for a sustainable future. Advisors across boarders Advisors know the soils, farmers and the regulations in their area and have wide experience from science to practice. Thus advisors play an important role in facilitating changes in the farming community. About 100 strategic advisors on the national level have been directly involved in the Baltic Deal project and have carried out invaluable work across borders. In addition, more than 250 field advisors have been reached in various events. By collaboration between countries, they have achieved a greater understanding of the differences in national advisory systems in the Baltic Sea region. This provides an excellent basis for improvement of the national advisory programmes.