The story of the organic movement started with the determination of farmers and consumers who wanted a different way to farm and consume than that offered by the “new modern agriculture”. Inspired by visionary thinkers such as Rudolf Steiner, Sir Albert Howard, Masanobu Fukuoka, Lady Eve Balfour, Bhaskar Save and many others, they pioneered alternative solutions to the industrialization of agriculture. In modern terms, this part of the story is Organic 1.0, the foundation that provided the guiding tenets and practices of farming organically. The emergence of private standards, public regulations and millions of followers around the world from the late 60s onwards marked the beginning of the second chapter of the story, Organic 2.0.