The world’s growing population has resulted in rising demand for agricultural products. But, at the same time supply capabilities are shrinking due to reduced land availability and climate change. Analysts claim that an “agri-tech revolution” is needed and precision farming is emerging as an innovation driven solution. Precision farming is based on the optimised management of inputs in a field according to actual crop needs. It involves data-based technologies, including satellite positioning systems like GPS, remote sensing and the Internet, to manage crops and reduce the use of fertilizers, pesticides and water.