The cooperatives of farmers in the Pampa are an important institution of family farming in this region of Argentina. They use an agrarian discourse to convince the sons of farmers to become themselves farmers. This discourse is different from the practices of the members and the leaders of the cooperatives. In the core of the institution which aims to reproduce and diffuse this discourse among the young, the Cooperativist farming youth, we study the use of this discourse by the young as a process of diversion. This process, quite usual in the case of institutional narratives, take such an importance in the Pampa than it modifies until the sense of farm succession itself.