Youth in rural areas, and young farmers in particular, enhance rural vitality and pave the way for stronger value chains and rural prosperity. Generational renewal is one of the preconditions for improved competitiveness of the agricultural sector over the longer term and for sustainable food production in Europe. Rural Development policy not only facilitates the set-up of young farmers and new entrants to farming, it actively supports young entrepreneurs across many sectors of the economy. The policy’s wider objective of strengthening the socio-economic fabric is also helping to make rural areas more attractive places to live and work, especially for young people.