Direct selling in Italy: a marketing strategy to promote localized agro-food systems
Describes trends in direct selling by farmers in Italy by region, product and place of sale. Proposes a model of variables that affect the probability of a farmer adopting direct sales: farmer (gender, age, off-farm income); farm (farm type, work units, standard gross margin) and location (region, altimetry, less favoured area). Tests whether being near an urban area is a factor, by looking at 699 farms in the Lazio region around Rome, and concludes it does make it more likely.
Title of publication: 9th European IFSA Symposium, 4-7 July 2010, Vienna (Austria)
Auteur: Aguglia, Laura and Cristina Salvioni,
Année: 2010
Pays: Italy
Couverture géographique: Union européenne
Type: Article
Texte intégral disponible à l'adresse: https://drive.google.com/file/d/0B8k9Dj78FdL9RC1iVUx2RTN3Mjg/view?pref=2&pli=1
Langue: English