Jaya had been growing potatoes for four years, but she consistently incurred losses. She struggled because she lacked a business-oriented approach, had limited knowledge of effective farming techniques, and did not fully understand input management or market dynamics.

After joining SEWA’s cluster farming program, which comprises 100 small and marginal women farmers, Jaya received extensive training and hands-on guidance. She learned how to select high-quality seeds, care for her land, apply organic pesticides correctly, and follow proper timing for key farming activities.

This support significantly transformed her farming operations. Previously, she relied on high-interest loans to buy seeds, which pushed her into debt whenever yields fell short. Being part of the cluster taught her how to make better decisions about pricing, costs, and market timing.