This document contains the results of a study conducted to collect information to be used in devising a marketing strategy for Croatian organic and Protected designation of origin (PDO), Protected geographic indication (PGI) and Traditional specialty guaranteed (TSG) products. In part one, the main performance indicators of Croatian agriculture are analysed with an emphasis on organic farming and an overview of legislation governing organic farming and PDO, PGI and TSG products. Part two reports the results of the fieldwork carried out by means of direct interviews to Croatian and foreign consumers, producers, distributors and policymakers to collect data to achieve a better understanding of the demand for and supply of organic food in the Country. Finally, the current situation and the strengths, weaknesses, opportunities and threats for the development of Croatian organic production are described. Some indications for the marketing strategy for organic and PDO, PGI, and TSG products are also proposed