Nutrition, as we all know, is an important determinant of health. A balanced diet, with high consumption of fruit and vegetables, helps prevent a number of chronic diseases and improves health outcomes across the board. This is good not only for the individual but for the economy as a whole, as a population in good health makes for an active and productive workforce, and also alleviates the burden on health and social budgets. So, how is the EU doing in terms of fruit and vegetable consumption? The joint EC/OECD “Health at a Glance: Europe 2014” paints a worrying picture. In the European Union, the proportion of citizens eating vegetables every day ranges from 41% to 95% with an average of 58%. This means that 42% of Europeans eat no vegetables at all during an average day! When it comes to fruit, only 61% of our citizens eat fruit daily, meaning that 39% eat no fruit at all in an average day. Little wonder, then, that the rate of overweight and obesity amongst adults exceeds 50% in no less than 17 EU countries.