Having this perspective in mind, the aim of this research is to analyze the commerce of  rural handcraft  as  a  product  that  is  related  to  tourism  predominantly  in  family agriculture through a  close  sight  at  two  productive  groups:  “Ladrilã”,  with handicraftswomen  from  the  towns  of Pelotas,  Pedras  Altas  and  Jaguarão;  and “Redeiras”,  with  handicraftswomen  from  the Fisherman  Guild  Z3,  located  at  the second  district  of  Pelotas.  This  study  holds  a  basic quantitative  and  qualitative method in exploratory research with the use of primary and secondary data collected in bibliographical, documental and field sources from  the study case of two groups of handicraftsmen  through  23  semi-structured  interviews  with handicraftsmen, coordinators  and  organizations  that  support  the  groups.  The  results  allow  us  to consider the handicraft produced by group Ladrilã as a real touristic product of Rio Grande do Sul, but the same cannot be said in relation to the Redeira’s handicraft. They  show  that  the  reality  of  the  groups, besides  their  differences,  also  share similarities, especially in which concerns their problems and difficulties. The lack of an autonomic management due to their dependence on the partner SEBRAE is the main challenge to the development and sustainability of the groups.