Платформа знаний о семейных фермерских хозяйствах

Direct selling in Italy: a marketing strategy to promote localized agro-food systems

Describes trends in direct selling by farmers in Italy by region, product and place of sale. Proposes a model of variables that affect the probability of a farmer adopting direct sales: farmer (gender, age, off-farm income); farm (farm type, work units, standard gross margin) and location (region, altimetry, less favoured area). Tests whether being near an urban area is a factor, by looking at 699 farms in the Lazio region around Rome, and concludes it does make it more likely.

Title of publication: 9th European IFSA Symposium, 4-7 July 2010, Vienna (Austria)
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Автор: Aguglia, Laura and Cristina Salvioni,
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Год: 2010
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Страна/страны: Italy
Географический охват: Европейский союз
Категория: Статья
Язык контента: English
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