Agro-food chain is the only chain in the economy that can bring together and integrate numerous of economic activities, can connect hundreds of local enterprises with thousands consumers and producers, offering a unique opportunity to rural development, which consequently can reinvigorate the region’s economy and the whole national economy. Rural development around a dynamic and effective agro-food chain offers economic stability, though not a spectacular growth like the construction sector, social coherence and a sustainable growth path. This holds particularity for the Mediterranean countries with their multi-crop agro-production structure and mild climate which allows them to produce and trade highly demanded products, like fruits, vegetables, nuts, olive oil etc. Unfortunately these unique features, which offer a balanced rural development, have undermined over the last two decades depriving rural areas from a powerful development tool.