Adelaide.Farm is a project that built up an online market for small farmers to connect with the urban consumers in south Portugal. Through the website, the consumers can buy products (from a responsible agriculture) and even have an online vegetable garden, while the farmers can sell their products at fair prices, increasing their income. The project aims at fighting against rural depopulation and empowering small farmers who have strong difficulties to sell their products at a fair price and who tend to abandon the field.