A year ago this week, I adopted an olive tree. I called it Carmen, after my grandmother. Whenever I want to know about my tree I just need to open an app that I have installed on my mobile phone. I can see pictures of it and whether it has been pruned, or what the local weather’s like, etc.… Once a year I receive two bottles of delicious olive oil. But what I love most, is that for only 50€ per year I am helping to employ people at risk of exclusion, I am helping young people to have a future in their village so they don’t have to migrate to the city, and I am preventing the closure of a local school in a village that, like so many others in inner Spain, have had to face the monsters of depopulation, ageing and loneliness. All at the same time as I am helping to recover hundred-year old olive trees and local traditions and conserve landscapes, care for the land, and support environmental, social and economic sustainability.