家庭农业知识平台

Marketing as a performance

Some 30 years ago, eminent anthropologist Paul Richards described the practices of smallholder farmers as a type of performance, similar to theatre or a musical act. Farmers acquire skills and competence through practice, rehearsal and improvisation. I have recently learned that the same applies to the marketing of farm produce.

Title of publication: Access Agriculture Blog
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作者: Paul Van Mele
其他作家: Access Agriculture
组 织: Access Agriculture
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年份: 2022
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国家: Ecuador
地理范围: 拉丁美洲及加勒比
类别: 博文
内容语言: English
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