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Collective Responsibility In Family Farming for Rural & Urban Connectivity

The family is deeply involved in organic farming, with all three members actively participating. Effective farming is a collective effort, and without my family's support, it would be impossible to achieve our goals. My husband fully supports my farming endeavors, making their work both productive and fulfilling. They directly deliver our organic produce to city dwellers, ensuring fresh, high-quality food reaches urban consumers. They supplies four times a week, accepting orders via WhatsApp two days in advance. This system allows them to manage supply efficiently and maintain a personal connection with their customers. Over time, they have expanded our product range to nearly 40 items, including vegetables and snacks. Additionally, financial assistance from Women Self Help Group has significantly boosted their farm productivity. Their collective responsibility in family farming strengthens rural and urban connectivity, bridging the gap between producers and consumers.

This video was one of the finalists in the Contest 2024: Innovations for and by family farmers contest by FAO.

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组 织: DHAN Foundation
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年份: 2024
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国家: India
地理范围: 亚洲及太平洋
类别: 视频
内容语言: English
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