Diversity is beneficial not only in everyday life but also in business. A poultry farm, a riding school and agricultural tourism services makes up the business run by a woman farmer in Hungary, as a beneficiary of his project. To develop the business, the beneficiary resorted to EU and national funds. This best practice project was funded under the Rural Development  programme in Hungary 2007-2013. The project goal was the technical modernization and capacity enhancement of the poultry farm. Two new poultry breeding facilities were built, each with 20,000 seats. The project also funded the purchase of the equipment needed to operate the new stock of poultry breeding facilities stock, resulting in the doubling of the poultry farm capacity and the creation of two additional jobs.