When one ponders the vast stretches of wheat being culled from the swaths of farmland in the Ukraine the mind doesn’t quickly leap to the thought of a pastry shop in Cairo. Or a bakery in Indonesia.
Vicktor Doroshenko would like to change that. Viktor, the CEO of the Skvyrskyi Grain Processing Factory in the Kyiv region, has been directing his company to focus on Asian, North African and European markets.
Viktor’s shift in outlook was one born of necessity. Not only was there a sharp increase in the production of wheat from 2011-2016 (spurred by efforts the previous year by FAO) but there was also, simultaneously, a decline in the Ukrainian population, and with it, a diminishing demand for wheat in his own country. Facing a classic riddle of surplus of supply with decreasing in demand, Viktor smartly sought to diversify and seek out other markets.