In Ghana, for World Food Safety Day, the quality assurance consultancy Safeforia produced educational material and a video for dissemination on social media.

For this campaign, the company produced a series of social media cards, each one with a call to action aimed at a different sector of society. Their message to consumers was: “Contribute by practicing safe food handling like washing of hands with potable water before cooking and after visiting the toilet, washing food well before cooking, keeping foods at the right temperature, etc #World Food Safety Day”.

Other cards were aimed at educational institutions, policy makers and owners of food businesses. In the video, Safeforia’s Natacha Gake explains the importance of World Food Safety Day and underlines that food safety is everyone’s business.