At William Cole (Tapihue) Wines’ Viña El Rosal in Chile this year, World Food Safety Day was observed in an event that included a talk and demonstrations about the culture of food safety within the company. By using microscopes and petri dishes with bacterial cultures in various stages of growth, the event holders graphically demonstrated the risks transmitted by poor hygienic practices and how to detect them. They talked about how everyone in the company has a role to play in carrying out Good Hygiene Practices and Good Manufacturing Practices (GMP).

Employees at the vineyard also participated in a poster competition under the 2022 theme, "Safer food, better health".

The company has recently received the Brand Reputation Compliance Global Standards (BRCGS) Food Safety Global Standard.