At the Pakistani cooking oil company, Shafaq, World Food Safety Day was promoted across social media and on television to educate people about food safety.

The company worked on an awareness campaign with 130 “micro bloggers” and 7 “leading” health and food bloggers to promote food safety materials on Instagram and TikTok. In addition, food safety articles were published thanks to Shafaq, in digital publications. There was also television coverage of World Food Safety Day messaging.

See the information video posted on Instagram