World Food Safety Day / Costa Rican retailer launches internal food safety campaign
To celebrate World Food Safety Day 2025 under the theme “Science in Action,” Costa Rican retail company Auto Mercado is launching a creative internal campaign to highlight the importance of food safety in everyday operations.
Titled “Inocuidad en 60 segundos: Historias que protegen” (Food Safety in 60 Seconds: Stories That Protect), the campaign invites all associates – from supermarket stores and warehouses to administrative offices and food manufacturing facilities – to participate in a short video contest. Inspired by TikTok’s dynamic storytelling style, participants are encouraged to create 60-second videos that demonstrate how expertise in food safety contributes to a better quality of life.
Running from 1 May to 23 May, the contest aims to raise awareness and promote a culture of safe food handling across all levels of the company. The winning entries will be celebrated during an awards ceremony on 27 June, as part of Auto Mercado’s broader Food Safety Month initiative.
To further amplify its message, Auto Mercado will produce a final summary video featuring the most inspiring entries. This compilation will be shared internally and may also be included in global food safety celebrations later in June.
Wath the video:
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World Food Safety Day 2025 events
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