2. What are the reasons for your three top selling fish?
| Fish types | Reasons |
3. State quantitatively the sales for fish in your outlet?
| Type of Fish | 1992 | 1993 | Changes in sales |
4. What is your opinion about the demand and supply of the following:
| Type of Fish | Supply | Demand | Substitutes |
| Dried kapenta | |||
| Fresh kapenta | |||
| Dried mackerel | |||
| Fresh mackerel | |||
| Bream |
5. Any other comments?
ALCOM/ZZSFP FISH MARKETING STUDY
RETAILER QUESTIONNAIRE
Retail Outlet: Town
Position
Date: Enumerator Initials
| Fish | Rank | Supplier | Reliability of supplier | Delivery Time | Effects of late delivery on price | Means of delivery | Delivery costs | Frequency of Order | Average Size of Order |
|---|---|---|---|---|---|---|---|---|---|
