Micro, small and medium-scale forest enterprises
Market Analysis & Development
Market Analysis and Development (MA&D) is a participatory training approach designed to assist local people in developing income-generating enterprises while conserving tree and forest resources.
How does MA&D work?
MA&D is comprised of a preliminary planning phase and four successive main phases. The training materials have been designed to be adaptable to various country contexts and useful for many different purposes and products. The MA&D materials include a Manual, which has been designed to help project management teams plan the development of tree and forest product-based enterprises using MA&D. Additionally, Field Facilitator Guidelines have been developed to assist field facilitators and entrepreneurs in their implementation of the approach. This map provides a visual step-by-step overview of the training and enterprise development process, while this brochure serves as a quick MA&D primer.
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Unique features of the MA&D process: