Emergency Centre for Transboundary Animal Disease (ECTAD) - Viet Nam

Advocacy and Communication

Quiz time during the World Rabies Day campaign / ©FAO/Ki Jung Min

Communication is essential in disseminating proper information based on scientific facts to minimize impacts of disease outbreaks, support science becoming policy, and to prevent human exposure to zoonotic diseases or food safety issues of concern.

In order to achieve an effective communication with the audience, despite the technical nature of the programme, ECTAD is creating communication messages for targeted groups such as government counterparts, animal and human health workers, international partners, and general public to raise awareness and share information on the transboundary animal diseases and other relevant areas of programming.

Recently, ECTAD supported MARD in creating Low pathogenic avian influenza (LPAI) H7N9 communication package to be better prepared in case the country has its first H7N9 outbreak. This package consisted of communication materials targeting government counterparts, journalists, market vendors, and other high risk exposure groups.

FAO ECTAD Viet Nam has also been supporting MARD in communication training activities. During past outbreaks of HPAI H5N1, risk communication training for journalists was delivered. Behavior change communication trainings to prevent LPAI H7N9 or rabies has also been conducted in Northern Viet Nam Provinces with higher risk of these diseases.

As many diseases cross from animals into people, FAO ECTAD Viet Nam will continue to support multi-sector communication messages that are co-endorsed by the Ministry of Agriculture and Rural Development and the Ministry of Health.