bringing together the major players in the rice industry to promote rice and related products. This is one of the first and largest industry events in the region to promote Rice and related products.

Unique strategic platform for prospective buyers and sellers to conduct direct business and strategic partnerships to reach the region's largest market RICE Dubai 2011 is targeted to attract various regional and global leading companies who seek to expand their client base and venture into emerging markets More than 60 countries participation helps to identify new market opportunities, gain market intelligence and find new channels to market products 160 exhibitors attracting 10,000 trade visitors under one roof. 

Re-establish relationship with major market players Ideal platform for consumers to make the best deal for their requirements through a variety of suppliers from different parts of the world Major rice producers have the opportunity to use UAE's competitive advantage of strategic locations, shipping infrastructure, storage facilities, trade promoting environment and financing options as well as facilitate expansion opportunities in the Middle East and North Africa (MENA) region Witness new trends in the industry with new product launches and avail special offers and promotions.