New label for mountain products puts premium on biological and cultural diversity
©FAO/Giulio Napolitano
30 September 2016, Rome--- The UN’s Food and Agriculture Organization’s and the Slow Food Organization have launched a new voluntary product label for mountain goods. The new “Mountain Product” label is meant to improve market access for small highland producers from developing countries. And it will also highlight mountain products as being distinct and sustainable. The new label places a premium on goods that support local biodiversity and production methods that are linked to the cultural traditions of mountain communities. Products carrying the mountain label will be available in national markets, organic stores and specialty shops.

Giorgio Grussu, Project Coordinator of FAO’s Mountain Partnership Secretariat, elaborates more on the Mountain Partnership initiative. (Interview conducted by Sandra Ferrari)
5min. 01sec.
Topic(s): Agriculture & crops, Biodiversity, Environment/Natural resources, Food production & stocks, Mountains
Produced by: FAO
Reference: 11900