“Stop and Shop” saved US$100 million by reducing the amount of food displayed

Tipo de pratica Reduce

Nombre la actividad profesional “Stop and Shop” saved US$100 million by reducing the amount of food displayed

Nombre del agente principal Stop and Shop/ Giant Landover

Tipo de agente(s) Empresa

Ubicación United States of America

Etapa de la puesta en práctica Venta al por menor

Año de puesta en práctica 2008

Actividades realizadas o en vías de realización Analyzing product loss can lead to big savings. In 2008, Stop and Shop/Giant Landover, a US$16 billion grocery chain with more than 550 stores, was able to save an estimated annual US$100 million by conducting a thorough analysis of freshness, product loss and customer purchases in all of its perishables departments. In the end, the “pile ‘em high, watch ‘em fly” philosophy did not ring true. The analysis, which began with product displays, discovered alternatives to overflowing displays, as well as whole stockkeeping units that weren’t necessary. It also found that overfilled displays led to spoilage on the shelf, customers were displeased with the spoiled product, and it required more staff handling to sort out the damaged items.

Resultados y repercusiones Customers did not notice reduced choice and less-full displays and, in fact, their satisfaction rose, as produce was on average three days fresher than before.