“Stop and Shop” saved US$100 million by reducing the amount of food displayed

Type de pratique Reduce

Nom de la pratique “Stop and Shop” saved US$100 million by reducing the amount of food displayed

Nom de l’acteur principal Stop and Shop/ Giant Landover

Type d’acteur(s) Société

Pays United States of America

Etape de mise en œuvre Vente au détail

Année de mise en œuvre 2008

Opérations déjà accomplies/en cours Analyzing product loss can lead to big savings. In 2008, Stop and Shop/Giant Landover, a US$16 billion grocery chain with more than 550 stores, was able to save an estimated annual US$100 million by conducting a thorough analysis of freshness, product loss and customer purchases in all of its perishables departments. In the end, the “pile ‘em high, watch ‘em fly” philosophy did not ring true. The analysis, which began with product displays, discovered alternatives to overflowing displays, as well as whole stockkeeping units that weren’t necessary. It also found that overfilled displays led to spoilage on the shelf, customers were displeased with the spoiled product, and it required more staff handling to sort out the damaged items.

Résultats et impacts Customers did not notice reduced choice and less-full displays and, in fact, their satisfaction rose, as produce was on average three days fresher than before.