One Country One Priority Product (OCOP)

Webinar: Sustainable value chain of Amaranth - Special agricultural product of Mexico

28 November 2023, 15:00-16:30 (CET), 08:00-09:30 (CST)

Virtual Event, 28/11/2023

Join us for this insightful webinar, a part of the FAO One Country One Priority Product (OCOP) webinar series, organized in collaboration with the government of Mexico and various stakeholders. The focus of this episode is on amaranth, the Special Agricultural Products (SAP) of Mexico.


This event aims to provide a platform for sharing knowledge, experiences, and lessons learned in the sustainable production, processing, and marketing of amaranth in Mexico. It serves as an opportunity to inform and inspire other countries interested in implementing and promoting amaranth or other SAPs through the OCOP initiative.


FAO launched the OCOP initiative in September 2021 to support countries in developing sustainable value chains for selected SAPs, which are unique products with special characteristics tied to their geography and culture. The initiative helps countries identify products that fit their specific production systems and unlock the potential of their special products by getting access to new markets regionally and globally. Since its inception, over 80 countries from all five FAO regions have expressed strong interest in the sustainable promotion of more than 50 products.


English and Spanish interpretations will be available.



15.00 – 15.10 Opening remarks by
·     Mr Jingyuan Xia, Executive Secretary of the OCOP Secretariat, Special Advisor to the Director General, FAO
·     Ms Ana Posas Guevara, Agriculture Officer, Latin America and the Caribbean (RLC), FAO
15.10 – 15.15 Background of the OCOP in Mexico by Ms Lina Dolores Pohl Alfaro, FAO Representative in Mexico
15.15 – 15.20 An overview of the OCOP amaranth project in Mexico by Mr Víctor Manuel Villalobos Arámbula, Secretary, Ministry of Agriculture and Rural Development, Mexico
15.20 – 15.30 Insights into amaranth research in Mexico by Mr Eduardo Espitia Rangel, Researcher, National Institute of Forestry, Agricultural and Livestock Research, Mexico
15.30 – 15.40 Best practices in amaranth production in Mexico by Mr Adrián Argumedo-Macías, Associate Research Professor, Postgraduate College Campus Puebla, Mexico
15.40 – 15.50 Evolutions in amaranth processing in Mexico by Mr José Sergio Barrales Dominguez, Research Professor of the Chapingo Autonomous University, Mexico
15.50 – 16.00 Research and development of amaranth in Peru by Mr Angel Mujica Sanchez, Research Professor, National University of the Altiplano, Peru
16.00 – 16.10 Amaranth case study in Kenya by Mr Elvis Leyian Mashua, Founder, Heads and Hands Initiative, Kenya
16.10 – 16.20 General discussion
16.20 – 16.25 Final comments by Mr José Santiago Arguello Campos, General Coordinator of Agriculture, Ministry of Agriculture and Rural Development, Mexico
16.25 – 16.30 Closing remarks by Mr Miguel Jorge García Winder, Ambassador and Permanent Representative of Mexico to the FAO



Moderator: Mr Hafiz Muminjanov, Global Coordinator of the OCOP Initiative and Technical Advisor, Plant Production and Protection Division (NSP), FAO.


This webinar is organized by the FAO OCOP Secretariat, FAO Country Office in Mexico, and the Ministry of Agriculture and Rural Development, Government of Mexico.


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