The National Olive Festival and Rural products Exhibition is an annual festival organized by the National Agricultural Research Center (NARC), a scientific arm of the Ministry of Agriculture. To contribute to sustainable development goals and in compliance with the provisions of the ratified conventions such as the International Treaty, Article 9, Farmers’ Rights, by providing a marketing platform for smallholder farmers and rural families in the governorates and marginal areas. In 2021, the “21st National Olive Festival & Rural Products Exhibition” featured the various governorates’ olive oil production, including all the other traditional rural products for which it is famous and small economic projects on which rural families depend. The festival witnessed a significant transformation; more than 500 producers, including farmers, rural women, associations, olive mills, field schools from all governorates of Jordan, and some small companies, were present. Several projects within the Agricultural Innovation Incubator of NARC also participated in the festival. The festival was preceded by training courses and lectures for the various governorates, such as e-marketing training and lectures on agricultural topics designed for students from eight public and private universities. The festival also witnessed cultural, artistic, and poetic evenings, including a fashion show on traditional Jordanian costumes.