A "Farming as a Business"Story Book

The main objective of this Farming as a Business story book is to convey key messages to practicing progressive farmers and farmers on how they can incorporate the principles of 'Farming as a Business' (FAB) into their daily farming activities. It should be noted that environmental and social aspects of FAB are highlighted in this storybook. These should be emphasized with farmer trainees along with key messages. The FAB story book can be of use to service providers in the public and private sector who are working with illiterate and semi-literate farmers. The publication is intended as a first step or introduction to FAB training. It can be used in farmer awareness and sensitization programmes on FAB prior to commencing more formal FAB training programmes. The approach used in the story book is intended to pave the way for more formal FAB training programmes. The FAB storybook has been prepared in a way that allows for local adaptation, to cater to the needs and necessities of local circumstances and is furnished with Power Point slides. The FAB story book has been field tested.