The World Banana Forum at Fruit Logistica 2020

05/02/2020 07/02/2020

FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.

It therefore provides and important opportunity for the WBF to highlight some of its key activities and achievements. As such,  the WBF will participate actively through three principal activities and events at the fair, which are described in further detail below.

1. 05-07 February: Presence at the WBF stand:

Meet us at our stand located in Hall 23, position F-04!

2. 05 February, 15:00-16:00, Hall B/CityCube Berlin: Fresh Produce Forum panel:

The Fresh Produce Forum of Fruit Logistica 2020 is the stage for the central topics of the industry, about the current challenges, about all aspects through the entire value chain.

The WBF will be present through the dedicated panel: Can the banana industry trigger a new era of doing business?

The multi-stakeholder panel will discuss the banana industry efforts for global pre-competitive cooperation in order to achieve economic sustainability. A special focus will be placed on present activities aiming to enable a global approach to the issue of distribution of value and corporate responsability, where the role of diverse stakeholders will be debated.


  • Pascal Liu , World Banana Forum Coordinator, Food and Agriculture Organization of the United Nations (FAO)

Panel members:

  • Xavier Enrique Lazo Guerrero, Minister of Agriculture and Livestock, Ecuador, Ministry of Agriculture, Livestock, Aquaculture and Fisheries, Ecuador
  • Leonard Mizzi, Head of Unit at the European Commission, Directorate-General (DG) for International Cooperation and Development - Rural development, food security and nutrition, European Commission, Directorate-General for International Cooperation and Development (DG DEVCO)
  • Adela Torres, General Secretary of SINTRAINAGRO, COLSIBA - Coordinating Body of Latin American Banana and Agro-industrial Unions
  • Christelle Lasme, Group Corporate Social Responsibility Manager, Compagnie Fruitière
  • Florian Schütze, Head of Division CSR Purchasing International, Lidl International
  • Hugo Hays, Global Director of Food Safety and Compliance, Fyffes
  • Mariano Jiménez Zeledón, Deputy Manager of Legal and Corporate Affairs, Corporación Bananera Nacional (CORBANA)


3. 6 February: Full day event, CityCube Berlin Building, Level 3, Room M4+M5

The WBF will hold a series of panels throughout the day to address the key issues faced by the industry and the solutions provided by the Forum and multi-stakeholder collaborations. Click on the title of the events to get more information on the topics and the panellists.

9:15-10:15: Climate change adaptation and mitigation: successes and lessons learned from sustainable banana production

10:30-12:40: Is pre-competitive cooperation possible in the banana industry?

13:45-15:15: Global collaboration to tackle Fusarium TR4

15:30-17:00: Improving occupational health and safety in the global banana industry – lessons from multi-stakeholder collaboration

The event will take place on 6 February 2020 from 9:15 to 17:00 in the CityCube Berlin Building, Level 3, Room M4+M5. Meet us there!