Fruit Attraction 23 – “Is an international multi-stakeholder agreement possible to reduce certification and audit costs?”


Thursday, 5 October 15:00 – 16:00 CET

Certifying agencies and producer associations from African, Latin American, and Caribbean countries convened to deliberate on the role of certifications within the banana industry. The discussion addressed two key concerns shared by all producer associations: the rising costs of certification and auditing, and the lack of harmonized standards, resulting in significant overlaps in the requirements between different certification schemes. While steps have been taken by certifiers to address this issue, all concurred on the importance to involve retailers and other industry stakeholders in this dialogue. This collaborative approach will help identify the main criteria and priorities of retailers and prevent additional requirements for banana producers at each stage of the supply chain.

Recording available here: Certifications

Username: [email protected] / Password: Grabaciones23.




  • Victor Prada, Secretary of the World Banana Forum (WBF), Food and Agricultural Organization of the United Nations (FAO)


  • Silvia Campos, Senior Advisor for Bananas at Fairtrade International
  • Oscar Maroto, Latin America Fruit Manager at Rainforest Alliance
  • Ignacio Antequera, Sales and Stakeholder Relations Director at GlobalG.A.P.
  • Carolina Jaramillo, Sustainability Director at UNIBAN
  • José Antonio Hidalgo, Executive Director of AEBE
  • José Francisco Zúñiga Cotes, Executive President of ASBAMA
  • Hilario Pelligrini, President of ADOBANANO
  • Emerson Aguirre, President of AUGURA
  • Jorge Sauma, General Manager of CORBANA