The purpose of the Outdoor Billboard at Duty Free Caribbean and the month-long showing of the World Food Day Video on Republic Bank’s Mega Screen in downtown Barbados is to raise public awareness about World Food Day throughout October. These high-visibility platforms are intended to engage the general public, inspire reflection on issues of food security, and promote the importance of sustainable food systems. By placing the message in prominent and frequented locations, the campaign ensures maximum reach and visibility, encouraging citizens to support efforts toward ending hunger and building a more resilient and food-secure future.
