Regular consumption of a variety of fruit and vegetables in the quantities recommended by FAO and the World Health Organisation, is essential for a well-balanced diet and for avoiding of non-communicable diseases, including cardiovascular problems, diabetes and certain types of cancer.
Overall, per capita consumption of vegetables and fruit falls far short of the daily recommended level of 400 grams. Intake is generally in the range of 20-50 % of the minimum recommended level, and this is largely attributed to unhealthy diets in developed countries, and to poverty and food insecurity in developing countries.
FAO and WHO are leading a campaign to reduce the risk of chronic diseases by ensuring adequate supply, availability and consumption of fruit and vegetables around the world.